Cookie Policy
Last Updated: March 11, 2026
This Cookie Policy explains how Media Matter ("we," "our," or "us") uses cookies and similar technologies when you visit our website and use our services. This policy should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be:
- First-party cookies: Set by Media Matter directly
- Third-party cookies: Set by external services we use
- Session cookies: Temporary cookies deleted when you close your browser
- Persistent cookies: Remain on your device until they expire or you delete them
2. Why We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential functionality: To remember your cookie consent preferences
- Analytics: To understand how visitors use our website so we can improve it
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. They include:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cc_cookie | CookieConsent (first-party) | Stores your cookie consent preferences and category choices | 182 days |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website. They are only set if you consent to analytics cookies. We use Google Analytics 4 (GA4), which collects anonymised, aggregate data.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated identifier | 2 years |
| _ga_<G-2R86V02VYB> | Google Analytics | Maintains session state for our specific GA4 property | 2 years |
Google Analytics may also use browser local storage and session storage to support its functionality. For more information, see Google's cookie usage documentation.
4. Third-Party Services
We use the following third-party service that may set cookies:
- Google Analytics 4 (GA4): Provides anonymised insights into website traffic and visitor behaviour. Data is processed by Google LLC. For more details, see Google's Privacy Policy.
5. How to Manage Cookies
5.1 Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- View and delete cookies
- Block all cookies
- Block third-party cookies
- Clear cookies when you close your browser
Learn how to manage cookies in popular browsers:
5.2 Cookie Consent Tool
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
You can change your preferences at any time by clicking the "Cookie Settings" link in the footer.
5.3 Opt-Out Links
You can opt out of Google Analytics tracking:
6. Impact of Disabling Cookies
If you disable cookies:
- Your cookie consent preferences won't be remembered, so you may see the consent banner on each visit
- We won't be able to collect analytics data to improve the website
The website will continue to function normally even if you reject all non-essential cookies.
7. Do Not Track
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. We currently do not respond to DNT signals, as there is no industry standard for how to interpret them.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use
- How we use cookies
- Legal requirements
- Our business practices
When we make changes, we will update the "Last Updated" date at the top of this policy. Significant changes will be communicated through our website or by email.
9. More Information
For more information about cookies, visit:
10. Contact Us
If you have questions about our use of cookies, please contact us:
SIA Niit Solutions
Email: [email protected]
Address: Raunas iela 5, Riga, Latvia